Friday will be a tough day for one recruitment agency. They face a day in the high court for an examinership case. It seems that winning a National Recruitemnt Federation award for one of the “Best in Sector” categories is not enough to save some agencies from the ravages of the recession.
It is a sign that competition in the Recruitment Industry is hotter than ever. Obviously I don’t know the ins and outs of it all. My personal view is that the particular agency had not placed enough emphasis into their online presence. I know it is a pet topic of mine, but while advertising in national media is great, it no longer has the same effect as a good presence on Google.
Search engine optimisation is no longer a nice thing to do that has some beneficial effects on a business. It is absolutely vital in a market as competitive as recruitment. In fact, it is absolutely vital for all Irish business.
Here is a simple rule: If it appears above you in google get your name on it!
(Of course that is not always possible. But where it is, and your competition are there….)
While some of the agencies that have floundered over the past year can be put down to bad management or sharp practices, to see a recruitment agency that has been recognised for good practice in trouble is unsettling.
Webshed would like to wish the agency in question luck over the coming months.
